Knowledge workers are so central to today's global economy, it
is easy to forget that the term is only several decades old,
introduced by Peter Drucker in his 1969 book "The Age of
Discontinuity." Before World War II, hard work and social
standing were valued more than raw ability in all but a handful of
professions.
Calvin Coolidge reflected the realities of his 1920s society
when he pitilessly observed: "Nothing can take the place of
persistence. Talent will not; nothing is more common than
unsuccessful men of great talent. Genius will not; unrewarded
genius is almost a proverb."
But in a knowledge-based economy, "unrewarded genius"
more often describes the moderately successful, rather than those
who fail altogether. There probably has never been a better
society in history than ours in which to possess raw talent in
creating, analyzing and synthesizing information.
What is the best way for talented knowledge workers to raise
their odds of success? Tenacity is vital, of course, but balance
matters too.
Now, this is not a call for the "well-rounded
individual," or sanding off rough edges. Unusual ability is a
powerful competitive advantage. And as Drucker has written, the
critical aspect of managing employees (or yourself) is to discover
what they can do well, rather than worrying about what they can't.
Yet people with outsized abilities often have outsized
frailties. They may resemble a high-powered but badly wired sports
car, like a 1970s Jaguar, whose electrical system was so
unreliable it was nicknamed the "Prince of Darkness."
Talent will win more often than not if it can stay on the
racetrack. The race car doesn't have to be as reliable as the
family sedan; it will win races if it is more reliable than other
race cars.
Your progress will be smoother and faster if your secondary
skills are developed to the point where they are not a liability,
and if you avoid the temptation to be enamored with your abilities
as an end to themselves, rather than as a means to a goal.
Yet this temptation bedevils talented professionals across
industries: the NFL wide receiver with world-class speed who
doesn't bother running accurate routes; the brilliant software
engineer who becomes obsessed with writing elegant algorithms
rather than solving customers' problems; the wascally wabbit who
antagonizes hunters and other creatures in the forest, rather than
being content with frolicking.
Contrast that with the home run slugger in baseball who labors
to be an adequate outfielder, or Winston Churchill, a visionary
leader who was quite able as a manager, especially in contrast to
his creative peers.
What's the best way to develop these skills? In his
autobiography, "My American Journey," Colin Powell
writes of a personal improvement tool he developed midway through
his career.
First, grade your various attributes on a 1-to-10 scale (i.e.
creativity, discipline, selling, operations, interpersonal
skills). Say you're a marketing executive, and are a 9 in
creativity, and a 3 in operations. Clearly, creativity is what you
are best at, and enjoy doing the most.
The temptation is to try to improve your 9 in creativity to a
10. But Powell points out that trying to improve your strengths is
often the wrong way to go.
Why? Improving your creativity from a 9 to a 10 will have an
incremental impact on your overall performance. Moreover,
"perfection" is a nebulous goal, whose pursuit can
become obsessive or self-indulgent.
Instead, Powell preaches improving your weaknesses as a
"force multiplier." Your ranking of 3 in operations can,
with effort, be improved to a 6. By doubling your ability in a
weakness, you've massively improved the total strength of your
"system."
This approach has much in common with the principles of Eli
Goldratt's "Theory of Constraints" (as made popular in
his business novel "The Goal") for identifying and
resolving bottlenecks that constitute the weakest link in your
workflow.
Here are my five rules of Career Management for Non-Dummies:
1. Cultivate your strengths, but don't obsess about them.
The pursuit of "perfection" is pointless if
complementary attributes remain underdeveloped.
2. Keep your eye on the prize. Don't fixate on what you
enjoy doing well to the detriment of what you are trying to
accomplish.
3. When possible, find roles that leverage everything you do
well. This requires a realistic assessment of your skills and
the factors critical to success in the role and organization.
4. No pain, no gain. Don't ignore opportunities to step
outside your comfort zone and grow new competencies. Your current
strengths should be a starting point, not a line of defense for
your ego.
5. "Competent" is not a dirty word. It is
unlikely you will become great at tasks you don't do well or
dislike doing. But achieving adequacy will allow your strengths to
shine and will have a transforming effect on your career.