Hiring patterns in the NBA offer
some parallels in what to look for when scouting talent for the
corporate world.
Greg Oden, the freshman center
from Ohio State, was the first player selected in last week's
NBA draft. Oden is a dominating, 7-foot center. He's strong,
fast, smart, self-motivated and mature emotionally and
physically (like fellow Ohio native Lebron James, he looks 35,
not 19.). He is considered to have the potential to dominate at
every level where he's played, in the style of NBA legends such
as Bill Russell and Hakeem Olajuwon.
The corporate equivalent of
"dominating at every level" is an executive consistently having
a significant, positive impact in nearly every job she or he has
had. Don't expect to see success in every role; even superstars
lose some games.
But if these executives have not
dominated consistently, they are either sporadic performers or
are lacking in their abilities to evaluate roles and choose the
right employers. That's a shortcoming in judgment that may also
manifest itself on the job.
Recent NBA hiring trends offer
some interesting lessons for the corporate recruiter. If Oden
reaches his full potential in the NBA as a superstar center, he
will be almost alone in that role. The NBA's current talent base
is rich, with young stars such as James and Dwayne Wade and an
infusion of talent from around the globe. Yet, for the first
time in 45 years, the NBA is virtually bereft of great centers
who can control the game on offense and defense.
Aside from Michael Jordan's
Chicago Bulls and the "Bad Boy" Detroit Pistons led by Isaiah
Thomas, nearly all NBA dynasties were led by superstar centers.
A great center shatters an opponent's defense by scoring near
the basket and freeing his teammates for easy shots; fractures
the opponent's offense by blocking shots and allowing teammates
to guard their men more tightly on the perimeter; and exhausts
opponents at both ends of the court by being a great rebounder.
Granted, there were never many of
these elite centers in the league -- usually four to six at any
one time. But the legends of the past -- Russell, Olajuwon, Wilt
Chamberlain, Kareem Abdul-Jabbar, Moses Malone and about fifteen
others -- are matched today only by an aging Shaquille O'Neal,
an inconsistent Yao Ming and a raw Dwight Howard.
Where have all the centers gone?
NBA teams over the past decade came to value potential over
production when assessing young talent. Accomplished senior
All-Americans (such as Josh Howard of the Dallas Mavericks or
Jameer Nelson of the Orlando Magic) were drafted at the end of
the first round, long after an array of talented but undeveloped
high school players had been selected.
The logic, sometimes stated
explicitly, was dizzying: If potential is everything, these
college seniors had already realized most of theirs. Although
their accomplishments, team play and basketball IQ were stellar,
their physical ability was only above average, not Jordanesque.
In contrast, the high schoolers
were pure potential, allowing teams to project, or fantasize,
that their selections might be the next Jordan. These selections
were wondrously talented, but most have underachieved.
It is the center position that has
suffered the most from the overemphasis on potential. When the
top high school centers enter the NBA as skinny 18-year-olds,
they can no longer easily dominate; they are teenagers being
pushed around by men 10 years older. By skipping the
intermediate developmental stage of college play, they lose the
habit of consistently dominating games on offense and defense
alike.
Back in the corporate world,
"dominating," or excelling at increasing levels of
responsibility, has several benefits:
• Proving consistency
- Even potential is of questionable value if it is not being
fully realized in its current environment. Is this someone who
exerts herself under all circumstances, or sporadically? If
sporadically, does your organizational culture have the
necessary elements that will bring out her best?
• Validating potential
- are they good, or lucky? If you are extrapolating off a single
job, there is no way to know.
A marketing vice president at a
new-product division of a Fortune 50 company told me that he and
his peers would sometimes spend hours debating whether a
candidate's success in a previous role signified that he could
excel in their organization. The CEO would often play devil's
advocate by suggesting that the individual had simply been
lucky, in the right place at the right time.
I suggested to him that the root
cause of their dilemma was not negativity on the part of the
CEO, but her sophistication. A single event does not constitute
a statistical sample. The debates over the candidate's single
major success were an attempt to compensate for insufficient
historical data with which to analyze under what conditions the
individual was successful, and why.
Greg Oden may become the next
great center in the NBA. His one year of college play may have
been just enough of a transition for him to retain the habit of
dominating. But two more years of college play would have
virtually guaranteed that he would have dominated in the NBA
from the start.
Domination is fundamentally a
quality of the mind; a self-fulfilling combination of
ruthlessness and reliability. Some businesspeople are seemingly
born with it, but most must be cultivated to dominate with roles
that challenge them -- but not so much that they cannot excel.