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"The Danger of Scrawny Supply
Chains", Minneapolis Star Tribune, July 3, 2006
"I'm not fat, I'm big boned" - Eric Cartman, South Park
The 21st century economy can be described as the "Just-in-Time"
economy. One of its cornerstones is "lean" manufacturing and
services, which drastically lower inventory at every stage of
the supply chain.
Companies have powerful incentives to reduce their inventory of
parts and finished goods to increase working capital and to spur
the organization to be more nimble and responsive to customers.
A classic case is Dell Computer. Dell builds a PC only after a
customer has ordered it, and the parts for that PC are
purchased from suppliers on a "just-in-time" basis, cutting out
the depreciation of parts and PCs. By aggressively pursuing
this business model, Dell came to dominate the PC industry and
decimate nearly all its competitors.
If a manufacturing operation was perfectly optimized, it would
in theory need an inventory of one, to be continually
replenished as needed. Of course, in the real world,
uncertainty makes that level of fine-tuning foolhardy, and
manufacturers routinely add a "buffer" of extra components to
allow for unforeseen circumstances the same way a back-country
expedition will take food for nine days rather than seven.
But some analysts are beginning to express concern that the
level of "buffer" in international supply chains might be
dangerously low and therefore risky, in both corporate and
public health settings.
In its June 17 edition, the Economist magazine said "being too
lean and mean is a dangerous thing." The article details supply
chain disruptions with causes ranging from overreliance on a
single vendor for a critical component to typhoons, tsunamis
and the SARS health crisis of 2003.
The public policy implications of a disrupted supply chain
might be even more serious. Michael Osterholm, a professor at
the University of Minnesota and Director of the Center for
Infectious Disease Research and Policy, describes the danger in
an article titled "Preparing for the Next Pandemic," in the
summer 2005 Foreign Affairs magazine.
According to Osterholm, influenza pandemics have occurred with
regularity throughout history, 10 in the past 300 years. They
cannot be avoided, only lessened in impact. "The
pandemic-related collapse of worldwide trade and its ripple
effect throughout industrialized and developing countries would
represent the first real test of the resiliency of the modern
global delivery system. Given the extent to which modern
commerce relies on the precise and readily available
international trade of goods and services, a shutdown of the
global economic system would dramatically harm the world's
ability to meet the surging demand for essential commodities
such as food and medicine during a crisis."
For example, Osterholm said, "two U.S.-based companies supply
most of the respiratory protection masks for health care
workers around the world. Neither company would be able to meet
the jump in demand, in part because the component parts for the
masks come from multiple suppliers in multiple countries."
Osterholm concludes: "The resources required to prepare
adequately will be extensive. But they must be considered in
light of the cost of failing to invest: a world economy that
remains in a shambles for several years."
How big a buffer?
This is not to suggest that a large, inefficient buffer would
hedge against a shortage in the event of a crisis. On the
contrary, inefficient logistics systems can perpetuate famines
and natural disasters, despite massive contributions of aid
from external donors.
So if a lean economy is more efficient and dependable, how much
buffer is appropriate?
In a corporate setting, it is the responsibility of executives
to shareholders to appropriately calculate that risk, rather
than blindly reduce cost without considering how the company is
positioned for stormy waters.
One of Warren Buffet's core investment principles is to ask how
you would manage an investment if you owned 100 percent of it. A
sole owner could not sleep at night if the company's supply
chain strategy didn't balance short-term efficiencies with
long-term insulation for inevitable crisis.
In public health, no single constituent is responsible for
maintaining sufficient buffer across the economy to protect
society's health in the event of a crisis like a flu pandemic.
Each individual company has the responsibility to shareholders
to increase profits, not to guard society against a potential
crisis. And government is unlikely to enhance the resiliency of
a market economy through top-down micro-management.
But even a free market fundamentalist ought to be aware of the
unseen obstacles on which the global economy could run aground.
Governments and corporations can mitigate risk through crisis
contingency planning, and government may havea role in
stockpiling a "virtual buffer" -- for example subsidizing
excess capacity in strategic industries such as vaccines and
other critical medical supplies.
A lean supply chain will inevitably triumph over an overweight
one. But for long-term resilience, bet on the big-boned against
the scrawny.
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