"The
Philosophy of Accounting", by Isaac Cheifetz, Minneapolis Star
Tribune, July 18, 2005
"My great ambition
is to count all this, and possibly sort it into piles."
- Grendel, by John Gardner
Grendel,
the 1971 novel by John Gardner, tells the medieval Beowulf epic from
the point of view of the monster, rather than the knight who slays
him. Grendel, we discover, is terrorizing the hapless Norsemen out
of frustration, torn between his own sense of purposelessness and
loneliness and an attraction to the beliefs and community of the
local people.
During a break
from snacking on Danes, Grendel visits with the Dragon, an ancient,
powerful creature who lives in a cave piled high with gold and
jewels. The Dragon revels in his own cynicism and dismisses
Grendel's existential angst. Life is indeed purposeless, he says,
and it matters not whether Grendel does good, bad or nothing at all:
"My advice to you, my violent friend, is to seek out gold and sit on
it."
Modern corporate
CFO's might disagree with the Dragon's solution of avoiding
philosophical dilemmas through the counting of money. Accounting
standards frustrate the well-intentioned by their ambiguity, and
allow periodic scandals, such as those of the dot-com era, for those
seeking loopholes.
Since the 19th
century, consistent principles of financial reporting have enabled
investments in businesses run by strangers. This, in turn, has led
to the rise of publicly traded corporations. Why aren't Accounting
regulations more straightforward?
A CPA's office is
lined with volumes of GAAP regulations, the Generally Accepted
Accounting Principles to which U.S. companies must adhere. John
Wiley & Sons GAAP 2004: Interpretation and Application of
Generally Accepted Accounting Principles; a Streamlined Format
runs a “mere” 1,104 pages.
The reality is,
Accounting does not measure how much money a company has; instead,
it assesses the financial health of a business as an ongoing
concern. But like a photo taken from a moving car, each "snapshot"
of a company's financial status will incrementally describe
different facts, assumptions and realities.
Accounting is a
remarkably sophisticated discipline, which takes into account the
difficulty of accurately assessing a complex, organic entity. It
acknowledges a reality that philosophers have grappled with for
millennia - that it is impractical, if not impossible, for humans to
possess truly complete, truly current knowledge of dynamic living
entities.
Consider the
metaphor of medical care. A doctor monitors a patient's heartbeat,
temperature, and blood pressure, and the ratios one with another,
rather than rely on a single indicator of a patient's health.
Similarly, modern
Accounting is a multidimensional system for financial
record-keeping, a rigorous-yet-flexible "gestalt" framework for
assessing the health of a business.
A financial
statement records revenue, profits and cash flow in and out of the
company. Any of these measures can be manipulated to deceive
investors. The three together make it more difficult.
Accounting insists
that transparency is achievable through this imperfect system, even
if perfect visibility is not. In doing so, it implicitly rejects
tired, post-modern notions that objective assessment is futile.
(Gardner's Grendel was poking fun at the melodramatic
existential philosophers of the late 20th century, particularly
Jean-Paul Sartre, on whom he based both Grendel and the Dragon's
worldview).
Indeed, the
"pro-forma" Accounting practices of the dot-com era, which justified
arbitrary calculations of profitability, were essentially
post-modern Accounting. Though intellectually complex, the end goal
was to blur the financial status of the company, rather than
illuminate it.
Accounting's
battle with complexity has had a direct connection to society's
ability and willingness to assume risk in the face of the unknown.
The counting of grain in ancient Egypt's storehouses facilitated the
feeding of large-scale civilizations. Double-entry bookkeeping,
first described by Italian writers in the 15th century, was critical
to the management of large enterprises and investments during the
Industrial Revolution three centuries later.
More recently,
General Motors and DuPont's innovation of rigorous cost-benefit
analysis nearly a century ago underpinned the rise of the 20th
century multinational corporations. Today, XBRL, the embedding of
Accounting standards in Web-based financial data, holds the promise
of "financial bar coding."
The appropriate
application of Accounting standards is not always obvious. Recent
issues of contention include the expensing of employee stock options
and how to assess the value of corporate intellectual capital. But
the guiding principle is that the financial statement should enhance
the visibility, rather than obscure, the fiscal status of the firm.
This
sophistication contradicts Accounting's stereotype in popular
culture as linear and tedious. There are few novels about
bookkeepers, and fewer action movies with CPA heroes. When
Accounting is in the news, it is often negative, such as the
Accounting scandals that bubbled to the surface after the dot-com
era.
In my college
years, Accounting seemed a most unromantic subject, from this
history major's perspective. The unsettled nature of debits and
credits mystified me (the codependent relationship between protons
and electrons in high school physics had a similar effect).
Now I find
Accounting compares favorably in its pursuit of truth with many more
prestigious academic fields of study, particularly in the Social
Sciences. It acknowledges the cloudy nature of reality, but still
wages the good fight for precision.