Peter F. Drucker, the hippest man in the Western world, died on
Nov. 11, eight days before his 96th birthday. For more than 50
years, Drucker was the pioneering theorist of professional
management and the patron saint of socially aware business
executives.
Drucker's public life began with the publication
of his 1939 book, "The End of Economic Man," which analyzed the
rise of totalitarian societies such as Nazi Germany and the
Soviet Union. It was favorably reviewed by Winston Churchill,
not yet Britain's prime minister, at the tail end of his years
as an outsider in the British establishment. Churchill had been
marginalized for his eloquent warnings about the dangers of
appeasing Hitler's Germany.
Churchill wrote in the Times of London on May 27, 1939: "Mr.
Drucker is one of those writers to whom almost anything can be
forgiven because he not only has a mind of his own, but has the
gift of starting other minds along a stimulating line of
thought."
What was Churchill ready to "forgive" Drucker for? His
outlandish forecast that the Soviet Union and Nazi Germany would
become allies. What two societies could be further apart than
"Far Right" Nazism and "Far Left" Communism?
But Drucker had analyzed the organizational underpinnings of
both systems. Each society was totalitarian and resisted
realities that conflicted with their extreme ideologies. Like
two hallucinating psychotics, Drucker suggested, they inevitably
would be more comfortable with each other than with societies in
the middle of the political -- and psychological -- spectrum.
Three months later, Germany and the Soviet Union signed the
Nazi-Soviet Non-Aggression Pact and invaded Poland, starting
World War II. One year later, when Churchill became prime
minister and minister of defense, he ordered a copy of "The End
of Economic Man" issued to every British military officer.
Drucker was one of the three most influential management
theorists of the modern era, along with Frederick Taylor and
Edwards Deming. Their contributions extended the continuum of
knowledge on how to create wealth and enable liberty in
capitalist democracies:
Frederick Taylor: Taylor created "time and
motion studies," which measured and standardized how workers
perform specific tasks. He was reviled for restricting worker's
creativity and autonomy, but the resulting increase in
productivity led to higher salaries and the rise of an
industrial middle class.
Edwards Deming: The father of total quality
management, Deming intertwined operations research and
organizational behavior, giving workers the opportunity and
motivation to leverage statistics -- specifically a discipline
called statistical process control -- to improve customer
satisfaction.
Peter Drucker: Drucker recognized that
nongovernmental institutions, whether business or nonprofit, are
the essential organization of modern society. He was as
interested in the Girl Scouts, to whom he consulted for years,
as in General Motors, the subject of his classic book "The
Concept of the Corporation."
Drucker once quoted Samuel Johnson that "Man never does less
damage than in the pursuit of commerce." A market-driven society
might be distasteful aesthetically or trivial morally. But it
has no incentive to be evil, unlike totalitarian societies that
tyrannize on behalf of ideology.
Drucker was a strong advocate of free markets and ideas, but
an unconventional one. He was critical of wasteful U.S. energy
policies and was impatient with executives who did not exert
themselves to understand the true nature of their companies'
value proposition. Memorably, he described racial segregation as
"a sin, not a crime."
In a delightful 1984 interview in the Claremont Review of
Books (www.startribune.com/595),
Drucker explained why he chose to study management over
economics or political science, and viewed himself as a
journalist more than an academic, though he was both: "I'm not a
bit interested in the behavior of commodities, and only
interested in the behavior of people. ... I went to management
because it was the one discipline in which I could apply all the
liberal arts. ... You can play "Mary Had a Little Lamb" with one
finger, but you can't play much more than that. Economics always
tries to play Beethoven with one finger, and it doesn't really
come off."
He had an impish sense of humor. A friend of mine who was in
his Ph.D. program at Claremont College in the 1970s described
Drucker arriving for a graduate seminar one day and announcing
he had designed a model for assessing what percentage of drivers
picked their noses at stoplights.
Drucker wrote in a voice of supreme confidence, proclaiming
his conclusions and debunking conventional wisdom. Yet his
writings are not arrogant. That he was almost always correct,
often decades in advance, was a big part of it. His unusually
clear style of writing, his intellectual integrity and
curiosity, and his personal cheerfulness and religious faith
factored in as well.
Drucker was supremely American, despite his baritone Austrian
accent and courtly Old World manners, He undoubtedly would have
been greatly influential had he stayed in Europe. But his
seriousness of purpose combined with his love of the new made
him very accessible to American audiences and to executives in
Westernized societies around the globe.
Drucker was a personal hero of mine, and it gave me great
pleasure to write a column three years ago on the occasion of
his 93rd birthday (www.startribune.com/596).
Like George Orwell, Peter Drucker was a visionary who valued
reality over theory, and whose integrity -- intellectual and
moral -- glowed throughout his writing. It is not an insult to
other management gurus to say he has no replacement. He will be
read through the ages.
Drucker ended that 1984 interview with this cheerful epitaph:
"I have been a very happy man. No one interfered with the things
I wanted to do, so I don't interfere with what other people are
doing, never. No, I'm an old conservative. I have a very simple
rule: As long as it's neither completely insane nor immoral, I'm
willing to help you accomplish it."